We’re the nerds that solve people problems, providing creative, analytical solutions to organizational performance challenges.
There is so much data on behaviors and motivations that we don’t use. We can learn about someone’s IQ by analyzing how they write. We can learn how someone thinks by analyzing how they play video games. Yet humans are so biased with their talent perceptions that they make expensive decisions on who to promote without the data.
People analytics supports leaders in their data-driven decision-making about the use of organizational resources. People are the last competitive resource; the new frontier is all about human capital performance data and using that data to tell a story based on evidence.
