There are many articles discussing the impact of Covid-19 on the workplace, ranging from how to go back to work, when to go back to work and what is the new normal.

I understand these concerns. And, I think leaders need to shift their focus and look past this crisis to the future. Let me explain.

There are three phases of Covid-19’s impact on the workplace:

• Phase One: Work from Home (WFH)
• Phase Two: Return to Work (RTW)
• Phase Three: Future of Work (FOW)

Phase One

Phase one was about “How to WFH?”. Every organization asked, “How the heck do we all work from home full-time?” Video calls replaced face to face meetings while home and work merged in to one. There was personal stress and employee stress as the world navigated change, market uncertainty, business continuity, job security, child and elder care and reduced revenue. Organizations used tools to work from home as well as innovative ideas to manage the new norm. Basic organizational practices such as onboarding a new employee had to be recreated into a new virtual system. New communication strategies were subject to constant iteration.

Phase Two

The near future is Phase Two as people consider returning to work and questions such as “Which job category must be done in an office and which does not? What office re-design is needed to meet the mandated guidelines? What are the liability issues to consider? Why do we even need to work in the same physical space?”

Most organizations still wrestle with the needed decisions for this phase, including managing employee mental health, driving innovation while socially isolated, and maintaining strong organizational culture and employee engagement.

According to Deborah Tannen, a Georgetown University linguistics professor, in “Corona virus will Change the World Permanently. Here’s How”, “the comfort of being in the presence of others might be replaced by a greater comfort with absence, especially with those we don’t know intimately. Instead of asking, ‘Is there a reason to do this online?’ we’ll be asking, ‘Is there any good reason to do this in person?’

Organizational leaders will have an enormous challenge re-acclimatizing their employees, both those who return to the physical building as well as those who continue to work from home. By understanding the employee challenges, organizations will be able to identify the potential problems with their RTW plans. Effective two-way communication between the organizational leaders and the workforce can turn this crisis into an opportunity to bolster the organizational culture, increase engagement levels and improve productivity over a long run.

Finally, in addition to the safety issues in this phase, we need to consider a name change. We constantly see the phrase ‘Return to Work’, yet that assumes we are not working when we work from home, which is incorrect. Many people are now working longer hours at home than before the pandemic struck. So, Phase Two is not returning to work; it is returning to the physical office building. I often say that words matter, so what do we call this phase that describes the benefits of collaborating in the same physical, bricks and mortar space? I suggest ‘Collaborate in Person’.

Regardless of what you name this phrase, be sure to communicate clearly and often in this phase. Double down on your communications so your teams understand what to expect.

Phase Three

Focusing on Phase Three is vital to a leader’s success. Why? Because Phase Three is the strategic reshaping of the future of work. I do not mean office redesign; I mean business redesign. There are three sets of questions to ask now in preparation for this phase.

1. Products and Services

The key phrase to remember here is enduring change. What current changes will endure so a product shift is needed? And what current changes will not endure in the future? Where will the organization be in 4-6 months? What products or services need to sunset because they are no longer relevant or in demand? What new products or services can be created thanks to the Corona disruption?

2. Talent

Once the products and services are determined, think about your staff. If some of your staff were hired for a product you will no longer offer, how will those people be retrained for future work? And if you create a new product or client solution, what are the skills and abilities your staff need to innovate and sell that new product? How will you hire and develop those new staff when hiring is no longer restricted to your geographic region and you can literally hire anyone in the world because of WFH? Finally, once they are hired, what are the new team charters and norms that will create a wildly successful team?

3. Organization and Culture Shift

After determining the staffing needs for the future, it is time to codify those changes with a new organizational structure. That’s the easy part. The harder part will be managing the organizational culture shift that will occur with the new product solutions, teams, and organizational design. In times of crisis, you find out what type of culture you have. What pieces of your culture do you want to leverage and what cultural artifacts may need to shift to meet the future of your work? How can you communicate the organizational purpose in ways that excites and engages your employees?

Phase Three demands meaty questions that need to be discussed now. I know organizations are in crisis mode and it’s hard to find the white space to hold these conversations. Yet the organizations that think strategically now will jump ahead of the crisis. So set your future vision, communicate it, and commit to it now. There is no time to waste.

We would love to hear from you. How is your organization managing Phase One (Work from Home)? How do you plan to cope with challenging in by Phase Two (Return to Work)? What plans do you have for the Future of Work (Phase Three) in your organization? Let’s share experiences. Leave a comment below, send us an email, or find us on Twitter.

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